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Case study · Consumer Electronics

Accelerating Innovation: How XENA Helped Frontech Drive Amazon Sales and Market Share Growth

162%Sales Growth YoY
169%Ad Sales Growth
68%Boost in Product Visibility

“XENA’s data driven solutions enabled us to optimize campaigns and expand our reach efficiently.”

— Abhas sulthania, Frontech
Challenges

Competing in a Rapidly Evolving Tech Marketplace

Frontech, a tech innovation company, faced:

Limited Brand Visibility on Amazon

Despite product innovation, low rankings hampered discoverability.

Inefficient Ad Spend

Manual bidding and broad targeting led to wasted budget and low conversion.

Underdeveloped Content

Product pages lacked optimized copy and engaging visuals to convert shoppers.

“XENA’s partnership transformed our Amazon strategy, enabling sustainable growth.”

— Managing Director, Frontech
Solution

Driving Growth with AI Powered Campaigns and Content

XENA deployed:

Optimized Campaign Structure via Xena360

Targeted keyword clusters and automated bidding maximized ROI by reaching high intent customers.

Content Enhancement with BrandVoice AI

Refined product descriptions, bullet points, and A+ content enhanced shopper engagement.

Real Time Analytics & Agile Optimization

Continuous monitoring allowed rapid response to market trends and campaign performance.

“Their expertise in content and campaign management was invaluable.”

Results

Achieving Strong Sales Growth and Market Presence

In 8 weeks:

Sales grew by 140% YoY with a 3.1× ROAS increase.

Product visibility surged by 125%, ranking Frontech on first pages for key search terms.

Advertising efficiency improved, reducing wasted spend by 32%.

Frontech strengthened its position as a leading tech brand on Amazon.

“The AI driven approach gave us a competitive edge in a crowded marketplace.”

— Operations Lead, Frontech
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