Know how AI recommends your products
XENA tracks how ChatGPT, Gemini and Rufus describe your products SKU by SKU — and tells you exactly what to change to get recommended more.
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Illustrative example only — not real customer data
Every SKU scored. Every engine tracked.
AI recommendations have always been a black box. XENA makes them measurable, giving each product a clear visibility score based on real buyer-style queries across every major AI engine.
Score per engine, per SKU
Each product receives a 0–100 AI visibility score broken down per engine — ChatGPT, Gemini and Rufus — so you see exactly where you’re strong, where you’re weak, and why.
Competitor benchmarking
See how your products compare within your category inside AI-generated answers. Spot gaps, missed signals and opportunities against the top 5 competitors per search term.
Real AI response viewer
Read the actual outputs from ChatGPT, Gemini and Rufus when asked about your category, and what competitors are cited for that you’re not.
Weekly score history
Every score is tracked week-over-week with a clear before/after view per engine and per SKU, so you can prove ROI on every change.
Citation rate & share of voice
How often does AI mention you vs. competitors for the same query? Track citation frequency, average ranking position and share of voice across hundreds of real buyer prompts per product.
Buyer intent mapping
Product-specific intents with confidence scores — not generic prompts — so you optimize for the questions your shoppers actually ask.
What your score actually means.
Every product gets a 0–100 AI Visibility Score. The number reflects how consistently AI engines mention, recommend and correctly describe your product compared to competitors in your exact category.
Critical
AI engines rarely mention you. Competitors dominate every relevant buyer query in your category.
Developing
Occasional mentions. Significant content gaps and missing signals are holding you back.
Competitive
Appearing regularly across engines. Some targeted optimization needed to reach top position.
Dominant
AI consistently recommends you first. You are the category leader in AI search for your products.
Stop guessing. Start winning.
XENA identifies the specific signals AI systems rely on when recommending products and tells your team exactly what to change — ranked by expected impact.
- Impact-ranked fix queue — highest-ROI changes surface first, so your team always knows where to start.
- Engine-specific targeting — each fix is tagged to the AI engines it affects.
- Content gap analysis — see what competitors include in listings that yours are missing, and why it matters to AI.
- Before/after score tracking — apply a fix, re-score, and prove ROI to stakeholders with real numbers.
Illustrative example only
Your entire catalog. Connected. Always current.
XENA connects directly to your Amazon store, Shopify and other channels — pulling every product, variant and attribute automatically. One connected catalog. Zero manual entry.
- Connected store sync — link Amazon Seller Central or Shopify in minutes.
- Single source of truth — XENA always draws from the latest data, not cached or outdated information.
- One-click content generation — AI-optimized listings, A+ content and product descriptions, because XENA already knows your products.
Illustrative example only
Why CPG brands choose XENA over generic GEO tools.
| Capability | Generic GEO tools | XENA SearchPanel |
|---|---|---|
| Built for | SaaS, agencies, enterprise | DTC and CPG brands |
| Setup time | Days to weeks | Minutes |
| Shopify and Amazon catalog sync | Manual uploads | Native integration |
| Brand knowledge base | — | Centralized |
| Buyer intent mapping | Generic prompts | Product-specific intents with confidence scores |
| Prompt-level visibility scoring | Limited | Real time across engines |
| Competitor benchmarking | Basic mentions | Share of voice by intent and engine |
| Content optimization workflow | Recommendations only | Guided tasks and execution |
Need a custom plan? We can tailor workflows, limits and infrastructure to fit your team. Talk to us →
See your AI Score in 60 seconds.
Paste any Amazon ASIN, product URL or SKU. We analyze your visibility across AI engines and show you exactly what’s broken — no account needed.
Demo: this form doesn't send anything. It opens SearchPanel (searchpanel.ai) in a new tab, the way the live “Analyze Now” button does.
“We knew we had the right product. We just didn't know how to make Amazon work for us. XENA changed that — completely rebuilt our entire presence, and within six weeks we were ranking for our top search terms.”
Eric & JD Mitchell · Founders, Modica
Trusted by teams shipping real products
“I highly recommend XENA for sustainable brands. They have helped us achieve amazing growth and ROI on Amazon.”
“The ROI I would say has been through the roof ever since we partnered with XENA.”
“XENA dashboard is a game changer. My 20-hour PPC campaigns now take less than one.”
What exactly is AI SEO, and why does it matter for CPG right now?
How is XENA SearchPanel different from a generic GEO tool?
How quickly will I see real results after optimizing?
Does this work for Amazon sellers, Shopify brands, or both?
Is there a free way to test before committing?
Which AI engines does SearchPanel track?
Which stores can I connect?
How much does SearchPanel cost?
Your competitors are already doing this.
Book a 30-minute demo and we'll run a live AI Visibility Score on one of your products, so you see exactly what's at stake before you commit to anything.
30-minute call · No obligation · Free account audit included