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Case study · Pet Supplies

Protecting Pets and People: How XENA Accelerated Tick Ease’s Growth on Amazon

6XSales Growth YoY
10xGrowth of Brand Value
100%In stock Availability

“XENA’s expertise helped us scale rapidly and maximize visibility in a competitive pet care market.”

— Dan Wolff, Founder, Tick Ease
Challenges

Overcoming Competitive Pressures and Visibility Issues

Tick Ease, a premium pet care brand focused on tick removal solutions, faced:

Highly Competitive Market

Numerous established brands made gaining Amazon visibility difficult.

Underoptimized Advertising

Manual bid management and broad targeting limited ad effectiveness and ROAS.

Lack of Engaging Content

Product detail pages lacked persuasive content to convert skeptical buyers.

“XENA’s partnership empowered us to scale quickly without compromising quality or customer experience.”

Solution

Precision Marketing and Content Optimization with XENA

XENA deployed a targeted growth strategy:

Xena360 Campaign Overhaul

Data driven keyword segmentation and automated bidding optimized spend and targeting.

BrandVoice AI Content Revamp

Improved product descriptions, bullet points, and enhanced brand storytelling increased shopper trust.

Continuous Analytics and Adaptation

Real time monitoring and agile optimization kept campaigns aligned with evolving market trends.

“Their AI driven approach and data insights gave us the edge we needed.”

— Marketing Lead, Tick Ease
Results

Delivering Rapid Growth and Strong Market Position

In 9 weeks:

Sales surged by 6x YoY with a 10x Growth of Brand Value.

Product visibility improved by 120%, gaining first page rankings for key search terms.

Cost efficiency improved, reducing wasted ad spend by 35%.

Tick Ease became a top rated product in the tick removal and pet health category on Amazon.

“Working with XENA transformed our Amazon presence and sales trajectory.”

— Operations Manager, Tick Ease
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