Challenges“XENA’s precision targeted strategies and content optimization enabled us to scale faster than we ever expected.”
— Olivia Abrams, Tick Mitt
Breaking Through in the Competitive Pet Care Market
Tick Mitt, a brand specializing in tick removal products for pets, faced:
High Competition in the Pet Care Category
Despite having an innovative product, it was difficult to gain visibility against established pet care brands.
Inefficient Advertising Campaigns
Broad ad campaigns and lack of audience segmentation led to ineffective spend and low conversion rates.
Underoptimized Product Listings
Product descriptions and titles didn’t fully convey the product’s benefits, reducing consumer trust and engagement.
Solution“XENA’s strategies have been key to accelerating our brand’s growth while maintaining customer trust and satisfaction.”
AI Powered Campaigns and Content Optimization
XENA’s solution included:
Refined Advertising Campaigns with Xena360
Optimized ad targeting using high converting keywords and real time bid automation, resulting in higher ROAS and more efficient budget allocation.
BrandVoice AI Content Enhancement
Revamped product listings with clear, SEO optimized descriptions and A+ content that communicated the benefits and ease of use, improving customer engagement.
Continuous Monitoring and Adaptation
Real time analytics provided ongoing insights that allowed for rapid optimization of campaigns and content.
Results“Their ability to optimize our listings and campaigns has been a game changer.”
— Marketing Manager, Tick Mitt
Achieving Strong Market Penetration and Increased Brand Recognition
In May 2025, ordered product sales reached $308.5K (+263.1K or +580% monthly YoY). Units sold reached 15.4K units (+13.2K or
+576% YoY).Product visibility improved by 120%, helping Tick Mitt secure higher search rankings and more traffic.
Traffic increased to 163.2K page views (+142K or +666% YoY).
MTD TACOS in May 2025 is 1.25%, YOY change of 81.57% compared to 6.77% in May 2024.
Product became the #1 Best Seller in the 'Dog Tick Remover Tools' category.
“Thanks to XENA, we’ve been able to scale quickly and effectively in a highly competitive market.”
— Operations Lead, Tick Mitt
