Redesign demo — not the live site. Content mirrors xenaintelligence.com; [bracketed] items are placeholders to fill.
NEW SearchPanel: AI visibility for every SKU →

Get your products recommended by AI

Know how ChatGPT, Amazon Rufus, Perplexity and Gemini recommend each of your products today — and exactly what to fix to improve visibility at the SKU level.

ChatGPTAmazon RufusPerplexityGeminiClaudeCopilot

Trusted by 200+ CPG brands · Software + a managed growth team

14XIncrease in site traffic from AI-driven channels
5XAverage increase in AI engine visibility
32%Conversion lift from AI-optimized listings
200+CPG brands served

Figures as published on xenaintelligence.com. [Add methodology / source note for these stats]

Brands that have grown with XENA

A Taste of Kentucky logo
Joy Days logo
Regal Hill logo
TickEase logo
Alpakitas logo
Berg Bites logo
Growee logo
Haizol logo
DuPont logo
Must Love logo
JK Cart logo
Pudus logo
Sip Herbals logo
Trupo logo
Turtees logo
Without logo
Zorian logo
[Add logo · confirm permission]
How it works

See the signal. Know the fix. Track the impact.

SearchPanel by XENA turns AI visibility into something measurable and actionable. Each product is reviewed using real buyer prompts, with clear fixes and ongoing score tracking.

  1. Diagnose

    SearchPanel continuously queries ChatGPT, Amazon Rufus, Perplexity, Gemini, Claude and Copilot using real customer questions and shows how your product appears. You get a clear visibility score for every SKU, along with the exact AI responses referencing your brand.

  2. Recommend

    The Recommendation Engine turns those findings into a prioritized fix queue — ranked by expected impact and tagged to the AI engine each change affects — so your team always knows where to start.

  3. Execute & track

    Apply fixes using your connected Knowledge Base and one-click content generation, then re-score. Week-over-week history shows the before/after per engine and per SKU, so you can prove ROI.

Free instant audit

See your AI Visibility Score in 60 seconds. Free.

Paste any Amazon product link. We'll analyze your visibility across AI engines and show you exactly what's holding it back.

No account requiredNo credit cardResults in about 30 seconds

Demo: this form doesn't send anything. It opens SearchPanel (searchpanel.ai) in a new tab, the way the live “Analyze Now” button does.

The platform

Take control of how AI discovers and recommends your products

Visibility tracking, recommendations and a product knowledge base in a single platform. See exactly where you stand, what’s holding you back, and how to improve your position inside AI-generated answers — fast.

01 · AI Visibility Score

Measure your AI visibility — product by product.

SearchPanel tracks how each product shows up when shoppers use AI to decide what to buy. Every SKU gets a clear score based on real customer-style questions asked across major AI tools. AI recommendations become measurable — not a black box.

  • See where you stand and where you can win — compare against your category inside AI answers.
  • Clear fixes, no guesswork — the specific changes most likely to improve visibility.
  • Analyze real AI responses — read what ChatGPT, Rufus and Perplexity actually say about your category.
02 · Recommendation Engine

Stop guessing. Start winning.

SearchPanel turns AI visibility into clear, prioritized actions — where your products fall short and which changes are most likely to improve visibility.

  • Prioritized recommendation queue ranked by expected impact.
  • Engine-specific targeting — know if a fix is for ChatGPT, Gemini, Perplexity or all of them.
  • Category & content gap analysis — see what competitors do in content, structure and signals.
fix queue · ranked by impact
Rewrite title to lead with primary use case ChatGPT · Rufus
Add comparison table to A+ content Perplexity
Add structured FAQ to Shopify PDP Gemini · ChatGPT
Fill missing attributes (size, material, certifications) All engines

Illustrative example only

03 · Knowledge Base

Your centralized product knowledge base.

Most teams waste hours rebuilding product context every time they create content. The Knowledge Base connects to your Amazon store, Shopify and other channels, pulling in every product, variant and attribute automatically. One connected catalog. Zero manual entry. Always up to date.

  • Connected store sync — titles, descriptions, attributes, variants and ASINs, kept in sync.
  • Single source of truth — scores and fixes draw on your real catalog, not a blank slate.
knowledge base · sources
Amazon Seller Central Synced
Shopify store Synced
Other sales channels Connect

Illustrative example only

Built for CPG teams who want to lead

Not just monitoring. Taking control.

Whether you’re an in-house eCommerce team, a CPG growth agency, or a brand manager running dozens of SKUs, SearchPanel helps you actively shape how your products are recommended by AI.

Your audience already uses AI to find products like yours

Brand Managers

Get a clear view of how your entire catalog appears in AI recommendations without needing a technical team. SearchPanel does the scoring, recommendations and content generation so your team can focus on the right updates.

Deliver insights competitors can’t replicate

Marketing Consultants

Use SearchPanel’s AI visibility reports as client deliverables. Show how products appear today, what’s holding them back, and what needs to change — with before/after tracking.

Control your narrative at the SKU level

eCommerce Teams

Track how Amazon Rufus, ChatGPT and Perplexity describe your products. Score every SKU, apply fixes fast, re-score and prove ROI to stakeholders with real numbers.

Add AI visibility to client playbooks

CPG Growth Agencies

Show exactly how brands appear in AI-generated answers and how competitors are winning. Build a new AI SEO practice on top of SearchPanel.

Customer impact

“We knew we had the right product. We just didn't know how to make Amazon work for us. XENA changed that — completely rebuilt our entire presence, and within six weeks we were ranking for our top search terms. It felt like having an in-house Amazon growth engine.”

Eric & JD Mitchell · Founders, Modica

60%Sales growth YoY
1.8XIncrease in ROAS
42%Drop in ACoS

Read the full case study →

Free e-book

The Ultimate Guide to AI Product Visibility

Learn how to get your products recommended by AI assistants like ChatGPT, Perplexity and Gemini — and make sure your brand is seen where it matters most.

  • Optimize product data so AI can understand it
  • Write customer-focused descriptions that answer buyer questions
  • Build reviews that matter
  • Stay visible across marketplaces
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Testimonials

Trusted by founders who ship real products

All testimonials

“I highly recommend XENA for sustainable brands. They have helped us achieve amazing growth and ROI on Amazon.”

“It's been absolutely incredible and I attribute a lot of our success to everything that XENA have been doing.”

“The ROI I would say has been through the roof ever since we partnered with XENA.”

“With the help of XENA, we were able to grow our company in just a few years from nothing to a profitable million dollar Amazon business.”

“XENA dashboard is a game changer. My 20-hour PPC campaigns now take less than one.”

“XENA's expert insights and strategic optimization helped us scale rapidly on Amazon while staying true to our clean beauty brand values.”

FAQ

Got questions? We’ve got answers.

Still have questions? Contact us or book a 30-minute call.

What exactly is AI SEO, and why does it matter for CPG right now?
AI SEO (sometimes called GEO, or Generative Engine Optimization) is the practice of optimizing your brand to be discovered and recommended by AI engines like ChatGPT, Amazon Rufus, Perplexity, and Google AI Overviews. Shoppers are shifting from search to AI-driven recommendations, and the brands building visibility now will define their categories for years to come.
How is XENA SearchPanel different from a generic GEO tool?
Most GEO tools are built for SaaS and enterprise. SearchPanel is built specifically for DTC and CPG consumer brands. Beyond tracking visibility, we build a structured brand knowledge base that captures your products, claims, and positioning in one place, giving you the foundation to optimize content, messaging, and assets that influence how AI engines perceive and recommend your brand.
How quickly will I see real results after optimizing?
Most brands see measurable visibility improvements within 2 to 4 weeks. Larger gains, like becoming the default recommendation for high-intent prompts, typically develop over 60 to 90 days as your brand authority compounds across engines.
Does this work for Amazon sellers, Shopify brands, or both?
Both. SearchPanel integrates with Shopify and Amazon to track and optimize visibility across ChatGPT, Perplexity, Gemini, and Amazon Rufus, covering both DTC and marketplace discovery.
Is there a free way to test before committing?
Yes. Run a free AI Visibility Score to see how your product appears across major AI engines, what prompts your customers are asking, and where competitors are winning. No account or credit card required.
Do you only sell software, or can your team do the work for us?
Both. SearchPanel, XENA 360, Foresight, BrandVoice and Xenalytics are self-serve platforms, and our managed agency runs marketplace management, advertising, content and expansion for brands that want an expert team to execute.
Get started

Your competitors are already doing this.

Book a 30-minute demo and we'll run a live AI Visibility Score on one of your products, so you see exactly what's at stake before you commit to anything.

30-minute call · No obligation · Free account audit included