How XENA Helped SKONA Paw-sitively Transform Sales with a 412.4% Growth!

“XENA’s expert insights and strategic optimization helped us scale rapidly on Amazon while staying true to our clean beauty brand values.”

— Teju Sawant, CEO at Skona

Competing in the Growing Clean Beauty Market

Skona, a brand focused on pet food, faced:

Market Saturation

With a growing number of pet food brands on Amazon, it was hard for Skona to stand out and secure consistent visibility.

Ad Spend Inefficiencies

Ineffective ad targeting and manual campaign adjustments led to low conversions and high customer acquisition costs.

Underoptimized Product Listings

The brand’s product listings lacked SEO optimization and engaging content, limiting their ability to attract and convert customers.

“XENA helped us gain the visibility we needed while preserving our brand’s essence and mission.”

AI Driven Campaign Optimization and Content Revitalization

XENA implemented:

Optimized Ad Campaigns with Xena360

Targeted campaigns with precise keyword segmentation and automated bidding strategies improved ad efficiency, driving a higher ROAS.

BrandVoice AI Content Enhancement

Revamped product titles, descriptions, and A+ content to improve SEO and better communicate Skona’s message, resonating with their target audience.

Real Time Data and Performance Monitoring

Continuous analytics allowed Skona to optimize campaigns in real time, ensuring a dynamic and responsive approach to their Amazon strategy.

“The tailored strategies and AI tools XENA provided allowed us to connect with the right customers and scale efficiently.”

— Marketing Director, Skona

Achieving Strong Brand Growth and Visibility

Within 10 weeks:

Sales increased by 412% YoY with a 60% Improved TACOS.

Product visibility improved by 18x, achieving first page rankings for key beauty related keywords.

Advertising spend efficiency improved, reducing wasted ad spend by 25%.

Skona established itself as a top contender in the pet food space on Amazon.

“Our collaboration with XENA has been essential in helping us grow sustainably and profitably on Amazon.”

— Sales Manager, Skona